What we do

Our expertise is in recognising opportunities in the Silver Economy that will help strengthen your presence and performance in this rapidly growing global market. From health, care, wellbeing, leisure, tourism, and financial services to new solutions in housing, longer working lives, education and training – the possibilities for appealing and innovative new products, services and technologies are endless.

Smart Ageing Strategies
Smart Ageing Workplace
Smart Ageing Design
Smart Ageing New Enterprises
Smart Ageing Networks and Events

Smart Ageing Strategies

We work with clients like you to strengthen your presence and performance in the Silver Economy by:

  • Alerting existing businesses to opportunities and helping them pivot or extend their reach into this older buyers’ market
  • Providing deep insights into the changing world and aspirations of the 21st century older consumer; creating personas that better target and tailor communications, ensuring representation and terminology that is culturally attuned and doesn’t alienate (avoiding terms such as elderly, senior etc).
  • Developing better marketing, product/service development and communication strategies.

Smart Ageing Workplace

We help our clients win the War for Talent in a highly competitive and shrinking labour market by:

  • Future proofing organisations to adapt to changing HR best practices and regulations such as the ending of mandatory retirement age.
  • Strengthen the Diversity & Inclusion and ESG (Environmental, Social and Corporate Governance) Agenda through innovative and flexible policies and practices such as ‘gradualising’ retirement, lateral moves into new mentoring and other roles.
    Read more about Smart Ageing and the World of Work.
  • Broadening the talent pool from which they recruit by attracting, retaining and developing the older experienced employees.

Smart Ageing Design

We enable our clients put the older consumer at the heart of design by:

  • Engaging older consumers in framing the challenges they experience and training them to be the ‘ethnographic researcher’ into their own everyday lives.
  • Facilitating co-design workshops where the same older consumers collaborate with relevant experts – engineers, scientists, marketeers and others to invent solutions that address these challenges.
    Watch the video about Smart Ageing Cities and Towns.
  • Prototyping and validating promising solutions that emerge – with the same older consumers as an ideal for user and usability testing

Smart Ageing New Enterprises

We provide expertise on opportunities in the Silver Economy and access to specialist Longevity Investment Funds for start-up and early stage businesses by:

  • Providing advice and support on business opportunities, sales strategies and routes to market and where needed, arranging relevant introductions.
  • Providing access to relevant cohorts of older consumers to research and test concepts and early-stage prototypes.
  • Introducing companies to our partner Longevity Funds in the US, where they meet the criteria for fast-growth and international scalability.

Smart Ageing Networks and Events

We will work with you to forge alliances and design events aimed at highlighting opportunities in the Silver Economy – for your employees, customers and other stakeholders by:

  • Organising ‘smart ageing’ forums or summits, shaping the agenda and providing motivational and expert speakers.
  • Forging networks of relevant firms and agencies to pursue smart ageing opportunities requiring broader sectoral expertise and interests.
  • Linking into international organisations and events.
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